This year is on track to see Americans’ consumption of bottled water outpace their soda drinking for the very first time. According to Euromonitor, a market research firm, the average American will buy 27.4 gallons of bottled water, compared to 26.2 gallons of soda drinks. Americans aren’t necessarily replacing soda with water, for the most part they are simply buying more bottled water. Why are Americans drinking more bottled water then? Market researches aren’t sure, though they suggest it is likely a combination of Americans seeking to make healthier decisions and, potentially, a growing concern about tap water’s dangers, an issue highlighted by the revelation of the widespread lead contamination in Flint, Mich.
From Care2 Photo Credit John Vlahakis