Levi Strauss, the jean company we know so well, has created a new line of jeans made from recycled plastic bottles. Your next pair of Levi jeans may include black trays, brown beer bottles, clear water bottles, and green soda bottles. Levi’s calls their new line of jeans the WasteLess collection, which uses polyester fiber made from crushed plastic recyclables. The bottles are collected from municipal recycling programs around the country. Both jeans and trucker jackets will be available from Levi. Plastic pants don’t sound very comfortable, but the plastic parts only take up about twenty percent of the cloth. The recycled fiber is mixed with cotton fiber so you get a pant that feels like regular denim. The WasteLess collection will use more than 3.5 million recycled bottles. Each pair of pants will have about eight bottles integrated into it. Unfortunately, you’ll have to wait until January 2013 to slip into your new hipster green skinny jeans. The company’s latest product line was developed in an effort to cut down on the amount of water that is being used to manufacture their jeans. In the meantime, keep recycling those bottles, and hopefully Wrangle and the rest will follow suit.
Photo Credit: Levi Strauss