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PETA Adds Porn To Influence Vegetarianism

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Whether you support PETA (People For The Ethical Treatment Of Animals) or not, you have to give them kudos for coming up with clever ideas that market their message to a broader audience.  The people at PETA have staged various public events around the world to draw consumer attention to the treatment of animals, and to promote a vegetarian lifestyle.  Throwing red paint on fur wearers is one particular stunt that has garnered them ample press, as has having models taking a bath or shower together in public areas.  PETA’s next marketing blitz will soon come through an adult porn site that they plan on launching.  The PETA site will be registered under the xxx domain and will launch in December.  PETA, in a press release, has stated that the website will feature graphic videos and photographs.  PETA has previously worked with porn stars to get its message across in the past, including film stars Sasha Grey, Ron Jeremy, and Jenna Jameson.   PETA hopes that its xxx web site will build support for a vegetarian lifestyle and to educate people on the harsh reality of the way animals are treated on factory farms.  According to PETA it will be a pay to play site.  It’s a novel marketing idea, but I would wonder if this were the right approach in getting people to change their attitudes towards meat and the treatment of animals.  For getting the media’s attention, it’s a slam-dunk.

Photo Credit: PETA

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